Privacy Policy

Effective Date: 01-09-2025

Try-this.ai ("we", "our", or "us") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with our services — especially the AI-powered virtual try-on tool embedded on fashion webshops.

1. Who We Are

Try-this.ai is operated by [Try-this B.V.], based in Rotterdam, Netherlands.

For privacy-related questions, please contact: contact@try-this.ai

2. What Information We Collect

We collect the following types of information when you use our virtual try-on service:

a) User-Uploaded Images

  • You may upload a full-body photo to preview how a product looks on you.
  • This photo is processed temporarily and securely to generate a try-on image.
  • Your photo is not stored permanently and is deleted after processing unless explicitly shared or downloaded.

b) Generated Try-On Images

  • If you choose to download or share your try-on image, the generated image (not the original photo) may be stored temporarily to facilitate this.

c) Device & Usage Information

We automatically collect limited data such as:

  • Browser type, device type, and operating system
  • Pages visited, time spent, and interaction with the try-on tool
  • IP address (anonymized where required)

We use cookies and analytics tools to improve user experience. You can manage cookie preferences through your browser settings.

3. How We Use Your Information

We use your data to:

  • Provide and improve the virtual try-on experience
  • Troubleshoot issues and analyze engagement
  • Ensure the tool functions securely and as intended
  • Generate aggregated, anonymized insights for our business clients (webshops)

We do not use your photos for AI training or marketing without your explicit consent.

4. Legal Basis for Processing

Under the GDPR, we process personal data based on:

  • Your consent (e.g., when uploading a photo)
  • Legitimate interest (e.g., analyzing usage trends)
  • Contractual obligation (e.g., service delivery to webshop clients)

5. Data Retention

  • User-uploaded photos are deleted automatically after the AI rendering is complete (unless sharing is requested).
  • Generated try-on images are stored temporarily for up to 3 days if shared or downloaded.
  • Minimal usage data may be retained longer in aggregated, non-identifiable form for analytics.

6. Data Sharing

We do not sell, rent, or trade your personal data.

We may share data only with:

  • Our secure infrastructure providers (e.g., cloud storage, AI processing)
  • Webshop operators, in aggregated and anonymized form only (never your photo)
  • Legal authorities if required by law

All third-party providers are GDPR/CCPA-compliant.

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • File a complaint with your local data protection authority

Contact us at contact@try-this.ai to make a request.

8. Children's Privacy

Our services are not intended for users under the age of 16 without parental consent.

We do not knowingly collect data from minors. If we learn that a child has used the service without permission, we will delete the data promptly.

9. Data Security

We implement strong security measures to protect your data, including:

  • End-to-end encryption
  • Secure cloud infrastructure
  • Automatic photo deletion policies

Despite best efforts, no system is 100% secure, and you use the service at your own risk.

10. International Users

We store and process data within the European Economic Area (EEA). If you access the service from outside the EEA, your data may be transferred in accordance with applicable laws and with appropriate safeguards.

11. Updates to This Policy

We may update this Privacy Policy periodically. We will post updates on our website and, if significant, notify users via email or in-app.

Your continued use of our services constitutes acceptance of any changes.

12. Contact Us

For privacy questions or requests, contact: contact@try-this.ai